Views: 1 Author: doris zhang Publish Time: 2022-04-21 Origin: Site
Sleeping for a long time, deep sleep for a short time and getting up late have become the "public enemy" of the general public. Due to the desire for quality sleep, more and more people start sleeping products such as sleeping bracelet, sleeping spray, sleeping sound box, smart bed, etc., just to create a comfortable sleep environment, the sleep economy is also rising.
AI media consulting's 2021 Research Report on China's sleep economy industry shows that China's sleep economy has entered a rapid development period in recent years. From 2016 to 2020, the overall market scale of China's sleep economy has increased from 261.63 billion yuan to 377.86 billion yuan, an increase of 44.42%. It is expected that in the future, with the continuous improvement of the market penetration of sleep products and the continuous increase of product types, the market scale will continue to maintain the growth trend.
The broad market prospect of sleep aid has attracted more and more enterprises. They try to leverage the 100 billion sleep aid market by means of physics, biology, science and technology. Students can't sleep because of academic pressure, office workers are anxious because of performance, newlyweds are worried about car and housing loans, and more and more people "can't sleep at night and can't wake up during the day". Insomnia has gradually become a public disease.
According to a survey conducted by the China Sleep Research Association, the incidence of insomnia among Chinese adults is as high as 38.2%, and more than 300million Chinese people have sleep disorders, and this figure is still rising year by year. In addition, in a data survey in 2021, Chinese insomnia people are mainly middle-aged and young people aged 22-40, accounting for 74.3%.
The sales of melatonin and other related products have increased greatly, creating a market for thousands of people with insomnia.
In tmall pharmaceuticals, from January to September 2021, the sales of melatonin increased by 57% year-on-year, and the monthly sales of melatonin tablets of a well-known domestic brand reached 40000 + pieces; On jd.com, in 2021, the turnover of coffee consumption of generation Z increased significantly year-on-year. Among them, 48% of generation Z who bought coffee also bought sleep products.
The majority of consumers have strong demand for sleep assistance and great market potential, and relevant enterprises come to "share". Tianyancha app data show that there are more than 2700 sleep economy related enterprises in China, of which about 18% are established within one year and 52% between one and five years.
The sleeping market has huge user demand, high capital attention and diversified products. Market changes force the upgrading and innovation of sleeping products, and sleeping enterprises are facing layers of challenges.
On the one hand, the products related to sleep aids and drugs are becoming more and more diversified, consumers have a wider range of choices, and have higher requirements for product efficacy and quality. On the other hand, with the development of artificial intelligence technology, the rise of the concept of "smart sleep" and the intelligent upgrading of equipment and supplies put forward high requirements for the technical ability of enterprises.
It is reported that the sleep economy includes three major fields: device supplies, drug health care and sleep app. Among them, the market scale of device supplies accounts for nearly 70%, the drug health care market accounts for more than 20%, and the market scale of sleep app accounts for 10%. The device supplies market and drug health care market have great growth space and are the main driving force of enterprises.
The intelligent spring breeze blows to the sleep aid market. Science and technology drives the upgrading and evolution of sleep aid products, and also brings new development impetus to the sleep aid market. Under the general trend of intelligent upgrading, the value of sleep aid products has been redefined, and enterprises deeply engaged in intelligent sleep systems such as Qisheng technology and muse have ushered in a period of rapid growth. After ten years, no one asked and became famous all over the world. Qisheng technology, a supplier of intelligent electric beds, became popular because it supplied intelligent electric beds to the Olympic Village during the Winter Olympics.
It is reported that during the Winter Olympics, the topic of smart bed has become the first of the tiktok videos, the first of WeChat's video list, and the seventh of micro-blog's hot search. More than 100 domestic and foreign media have reported that it has received billions of exposure. The sales of Qisheng technology smart bed products also ushered in a peak period, and the sales of online orders increased by 800% year-on-year.
Such a grand occasion can not help but make people ponder, why can the intelligent electric bed be praised by athletes from many countries? Why do you explode?
First, compared with ordinary beds, the advantages of intelligent electric beds lie in the characteristics of intelligence and automation, which greatly improves the comfort and improves the symptoms of consumption insomnia. Intellectualization is embodied in collecting human vital signs and sleep conditions through sensors and digital technology, so as to provide users with digital services for sleep health and physical health; Automation is reflected in that users can freely adjust the angle of the intelligent electric bed and find the memory position.
Second, behind the smart electric bed fire, there is a good smart home environment to pave and support. In recent years, smart home products have emerged one after another, and consumers' recognition of smart home products has been continuously improved. Internet companies such as Xiaomi and Huawei regard "smart sleep" as the main driving point of the smart home market.
In 2021, Xiaomi Youpin released the concept product of "fast sleep pillow", which aims to intervene brain waves through rTMS micro-control magnetic unit to help users solve sleep problems such as insomnia, dreaminess, easy to wake up and getting up. As soon as the product came out, consumers shouted: "technology changes life and look forward to the mass production of relevant sleep aid products."
In the past three years, the emergence of intelligent electric bed has benefited from the tireless exploration of intelligent electric bed technology by Qisheng technology. As one of the largest smart electric bed suppliers in China, Qisheng technology has a great voice and leadership in smart bed manufacturing technology, and has the courage to say "no" to the bottleneck of smart bed manufacturing.
Qisheng technology has achieved profitability and can bear the cost pressure brought by continuous R & D, and its strong R & D ability can make it calmly face the changing market. According to the financial report data, in the third quarter of 2021, the operating revenue of Qisheng technology reached 850 million yuan, a year-on-year increase of 47.86%, and the net profit reached 116 million yuan, a year-on-year increase of 88.76%. In addition, as of December 31, 2020, the company and its subsidiaries had a total of 499 major patents (including 100 invention patents) and 14 software copyrights.
Intelligent electric bed is on fire, but it is far from full popularization. Qisheng technology has a long way to go.
First of all, the price of intelligent electric bed is high, which is difficult for ordinary people to accept. The main sales channel of Qisheng technology is to cooperate with mattress manufacturers or large stores. Secondly, domestic consumers have little understanding and low recognition of smart electric beds. The consumer market of smart electric beds is mainly concentrated in Europe, America and other countries. In addition, there are many scientific and technological enterprises and traditional manufacturing enterprises interested in the big market of sleep economy. Qisheng technology is facing peer competition pressure.
In any case, the Winter Olympic smart bed brings fire to Qisheng technology and creates market heat, which will benefit the domestic sleep economy. Companies that want to use innovative intelligent technologies to improve sleep problems are not only Qisheng technology, but also mousse, which focuses on human health sleep research. Mousse, which mainly develops, produces and sells a complete set of healthy sleep systems, is also a leader in the industry.
On the one hand, the new generation of mainstream consumer groups have strong demand and high acceptance for "black technology" sleep products. Bedding enterprises need to continue product innovation to meet consumers' personalized sleep needs. From Jingdong's sales in 2021, we can see how much the new generation of consumer groups like intelligent sleep products.
Jingdong's sales show that people aged 26-35 have always been the main group of intelligent sleep products. The consumption amount of intelligent sleep products accounted for 47% in 2021. In addition, the per capita cost of intelligent sleep products for this age group has increased year by year. In 2021, the transaction amount of intelligent sleep instrument and sleep ventilator for people aged 26-35 increased by 208% and 167% year-on-year.
On the other hand, the application scenarios of artificial intelligence in the sleeping aid market are constantly expanding. Intelligent mattresses, intelligent electric beds, sleep ventilators, intelligent sleep instruments and intelligent sleep products are becoming more and more diversified. Bedding enterprises meet the new trend of the industry and improve the quality and service of intelligent sleeping aid products, and the market scale will grow accordingly.
In a word, the sleep aid consumption of the new generation of consumers is more and more intelligent and diversified. Smart sleep enterprises need to continue to make efforts in technology research and development, channel construction and other aspects to enhance their competitiveness and obtain greater market share. As a member of the army of insomnia, I look forward to the day when technology will change the sleep environment and have a good sleep every day.
Source: retail foreign reference