Analysis on the future development trend of China's stationery industry

The stationery industry is the fastest growing and most perfect industry in China's light industry. The market capacity of stationery in China has exceeded 100billion yuan, and the growth rate in recent years has also been more than 10%. With the development of domestic economy and the improvement of market purchasing power, the stationery industry has been able to accelerate its development.

At present, the development trend of stationery in China is generally divided into four categories: multi-functional, concise and practical, high-grade and toy. According to a recent survey, more than 60% of consumers say they like personalized and fashionable stationery, such as ceramic USB flash disk, ceramic pen holder, etc. with the improvement of environmental protection requirements, green and low-carbon stationery is also favored by the majority of consumers, which points out the development direction for stationery enterprises in the future.

With the gradual maturity of stationery stores and specialized markets, the management level and service connotation of operators have a tendency to extend to the top. Medium and high-end products based on brands will become the mainstream of future consumption. However, in the early development process of China's stationery industry, the lack of clear and orderly management norms, single products, low-cost competition and waste of resources have seriously hindered the development of new domestic stationery brands.

Xiaobian believes that in the face of a wide variety of stationery products, consumers have more and more choices. The influx of foreign competitors will also strengthen the competitive pressure of the entire market. With the growing competition, the stationery industry should take the initiative to achieve brand breakthrough through various efforts.

Source: lepusheng stationery