The learning curve in stationery store display design

A good display design is like a good movie, which also needs actors, scripts, acting, scenes and so on. But the actors in the stationery store is our goods; script is the product category layout planning; scene is the space and props; and acting is our display design. Through the last two issues I believe you basically have a vague impression of the display design.

Display design covers art, business, fashion and skill, is a direct visual image to attract the interest of consumers and stimulate consumption. Therefore, display is a comprehensive professional discipline, which is related to design methods, image planning, space planning, aesthetics, color science, sales, marketing, visual psychology, optics. Display design is a relatively comprehensive and relatively complex technology, due to the many disciplines it involves, it is difficult for non-professional people to master immediately, but it does not mean that this is unattainable. Therefore, this learning is a long-term process, but also a step-by-step process, can not be too hasty, otherwise it will be counterproductive. No one can eat at once into a fat. We start with the display, from shallow to deep, although the number of stationery store categories, but the display is basically based on the evidence. Display, as the name implies, is to place the goods, we can follow the following principles for the finishing of the display of goods.

Principle 1: merchandise display to be clear at a glance Stationery stores operate more varieties, easy to give people the feeling of clutter, so the product classification and category layout is very critical. As far as possible, we will be the same category or related properties of the products displayed together, will not be strongly associated with the goods to be separated, so that the display of goods, not only clear and easy to shop for goods, but also to solve the difference in the buying population stacked on top of each other, thus affecting sales. For example, student stationery and office stationery. Commodities should be the best display surface facing customers, price tags should be clear and unambiguous, relatively more color goods as far as possible in the order of color cold and warm progressive arrangement. In addition, the product display position in line with the majority of customers' buying habits, seasonal, festive, new merchandise sales area and special price area of the merchandise display to be prominent and eye-catching, can choose some POP to assist, to increase recognition, so that it is clear at a glance.

Principle two: merchandise display to facilitate selection

The display of goods to make customers have a comparative choice. The same type of goods, patterns, colors, sizes are different, the display should be easy for customers to distinguish the selection. Different quality of the same type of merchandise display is also convenient for customers to compare the choice.

Series of goods should be displayed vertically (also called vertical display). Vertical display can make the series of goods reflect the linear series, so that customers can see at a glance. Series of vertical display of goods will make 20% to 80% of the sales of goods increase. Such as horizontal display, customers will feel very inconvenient when selecting a single product in the series of goods. Because the law of human vision is up and down vertical movement convenient, its line of sight is up and down angle 25 degrees. Customers in 30 cm to 50 cm distance from the shelves when selecting goods, you can clearly see the goods displayed on the shelves from 1 to 5 layers. And human vision lateral movement, it is much worse than the former, because the human line of sight left and right angle is 50 degrees. In the customer from the shelf 30 cm to 50 cm distance from the selection of goods, can only see the goods displayed in the horizontal distance of about 1 meter. Series of goods displayed horizontally in a section will cause either very good sales, or very poor sales impression, the contrast is more obvious.

In addition, an adult visual center concentrated in the 60mm-160mm from the ground interval, in this range of goods is the most vulnerable to customer attention, so the display of goods when the relatively high unit price of goods displayed in this area will have good results. For the high shelf, the part outside this zone can be done merchandise inventory or image display.

The display of goods to make customers have a comparative choice. The pattern, color and size of the same type of goods are different, and the display should be easy for customers to distinguish and select. The same type of different quality of goods display is also convenient for customers to compare the choice.

Principle three: merchandise display should be easy to take and put

The location of the merchandise display should be appropriate and convenient. If customers do not take convenient, it will be very spoiled, greatly reducing the desire to buy. So the shelves should not be too full of goods on display, excluding the collapse of the phenomenon, leaving a little space for appropriate activities, easy for customers to take and put the goods. This scale should be our own mastery, between the premise of not affecting the use of shelves to take and put the goods and affect the trade-off.

Principle four: merchandise display to maintain fullness In addition, we try to do the larger and heavier goods below, light products on top, not only convenient to pick up goods, but also greatly reduce the loss and risk factor. In the display also take into account the height of the commodity customer base, whether it is easy to find and access, such as student stationery, toys display if the implementation of adult standards, there will inevitably be some goods even in prime locations will not generate sales.