Top 10 trends of China's smart home market in 2022

In recent years, thanks to the rapid development of new technologies such as Internet of things, artificial intelligence and 5g, the domestic smart home has gone through three stages: automation, single product intelligence and Internet of things + home scene, and entered the whole house intelligent exploration period.

With the help of aiot, big data and machine learning technology, the AI ability of intelligent terminals is gradually improved, learning user behavior and building user portraits. The trend of active intelligence and non influence service of smart home devices is emerging.

In the domestic market, giants from communication, Internet, home appliances, home furnishings, real estate and other industries have released smart home strategies and laid out product ecology, and the track is very hot. According to the big data monitoring of Aowei cloud real estate, in the new opening projects of fine decoration in China from January to July 2020, the matching rate of smart home reached 82.2%, an increase of 7 percentage points over the same period last year.

It can be seen that under the epidemic, the smart home industry does not retreat but advances. The rise of "home economy" makes consumers' demand for smart terminals more refined and strict.

"Making the cake bigger" is naturally the consensus in the industry, but in the face of increasingly "tricky" customers, how should enterprises deal with it? From the top ten forecasts released by IDC futurescape on China's smart home market, it may help the industry to explore the direction.


1. The ecosystem of smart home platform will extend to the whole scene

IDC futurescape believes that the development of smart home platform ecology will integrate the layout of multiple space scenes such as vehicle, mobile and office, build a full scene intelligent connection, and accumulate resources for the evolution of the next generation of human-computer interaction and intelligent devices.

The fragmentation and differentiation of the Internet of things market have always existed. On the one hand, it has built an ecological structure of a hundred schools of thought, creating development opportunities for more enterprises to cultivate different subdivided fields; On the other hand, while enterprises on the "end edge pipe cloud" side provide customized services for upper industry applications, the application side is also actively seeking connectivity and scene collaboration, so as to make a transition to full scene intelligence.

In the field of TOC, consumers' demand for intelligence has long been not limited to a separate single scene, but to a complete "Smart Life", connecting different industries on the "user side" into a "smart network", so as to build an intelligent connection of the whole scene.

In other words, as mobile communication, Internet of vehicles, remote office, smart wear and smart home become more and more mature, the boundaries between different scenes such as office, home and mobile will become less clear.

At the same time, when smart home extends to smart life, there are new answers to the chattering "entrance" debate in the industry. With the iteration of smart Internet connected vehicles and AR / VR devices, and the more smooth collaboration between office PC and smartphone, cars, glasses, smart watches, computers, etc. are likely to become the entrance of full scene intelligence.


2.The development of smart home application ecology will accelerate

The improvement of platform distribution capability will help smart home applications reach more users and meet precise needs, so as to turn the gear of application market development. The improvement of platform distribution capacity requires extensive and diversified equipment to expand channels, and it is more necessary to strengthen scenario understanding ability and improve distribution efficiency.

With the continuous expansion of enterprise ecology, the product categories covered by its smart home platform are more comprehensive, and the intelligent scenes covered are richer for users.


3.The distributed pattern of smart home interactive entrance will be further strengthened

Home zoning urges the market to further think about the distributed pattern of smart home interaction entrance, and the specific needs, interaction habits and connection tendency of different spaces will be paid attention to. IDC predicts that in 2022, the shipment of smart home central control screens will be close to 390000 units, making up for the insufficient use of smart speakers in some areas and meeting the interactive control needs of various spaces.

The so-called "entrance" is the key node to open the smart home system. Especially under the general trend of house wide intelligence, the number of intelligent terminals is gradually increasing, and people increasingly feel that they need an entrance to control the state of intelligent devices. However, the "portal" is bound to the user's interaction habits to a great extent. For example, when we regard the speaker as the only entrance, only the opening and closing of the electric curtain need to wake up first and then speak the command word for voice control.

Therefore, in the face of a variety of terminal devices, the interactive mode of smart home is also developing towards multimodality, and the control screen is undoubtedly one of the most intuitive and easy to operate interactive entrances.


4.The development of sensing technology will promote the construction of home sensing network

The development of sensing technology will promote home IOT devices to build a more complete perception network, layout the perception ability of space and environment, and promote the non influential upgrading of interaction modes in smart home scenarios. It is estimated that 24% of users will have the ability to actively obtain information from smart home devices in 2022.

It is often said that whole house intelligence will become the ultimate form of smart home, and the ideal state of the so-called whole house intelligence is to realize the interoperability of all scene devices through intelligent connection, and realize active intelligence with the help of powerful perception system, so as to provide users with "moistening things silently" non sensory interaction.


5.Smart home devices are developing from fixity to mobility

The progress of indoor positioning technology and the penetration of intelligent mechanization into the consumer market will further promote the development and innovation of home mobile devices. IDC predicts that 3% of smart home devices will have autonomous mobility in 2022.

In the top ten forecasts of China's smart home market in 2021, IDC futurescape has proposed that by 2021, 3% of smart home devices will be equipped with UWB. At present, the completion of this goal is unknown, but in this year, UWB is indeed in rapid development, and its positioning accuracy has reached the centimeter level, which can meet the scenes of smart home device control, digital keys and so on.

In the past, UWB has been playing an irreplaceable role in the b-end market because of its ultra-high accuracy. Since last year, mobile phone manufacturers have pushed it from b-end to C-end. ABI research predicts that the shipments of smart phones supporting UWB will increase from more than 42 million in 2019 to nearly 514 million in 2025 for unlocking, wireless payment and other applications.

In the field of smart home, in addition to Xiaomi's UWB "one finger connection", oppo also released a one button mobile phone case package in May this year - a mobile phone accessory supporting oppo UWB space sensing technology, which can be used to accurately control other smart homes.

Green orange, an old mobile phone manufacturer, recently announced that it will build a smart life style of generation Z in an all-round and multi-dimensional way in the future through eight product systems: smart phone, smart car, smart education, smart retail, smart home, smart wear, smart health and smart office. Through the launch of new categories, the "smart lifestyle" has taken a step further from concept to reality, and then turned from mobile phone brand to smart lifestyle brand.


6.Smart home device connection will put more emphasis on integration

Smart home devices will be upgraded to integrated connection. While integrating a variety of communication protocols, it will simplify the connection operation steps and realize fast and extensive device connection. IDC predicts that 37% of smart home devices will support two or more connection modes in 2022.

In the smart home scenario, communication technologies such as Bluetooth, WiFi, ZigBee, bus technology and PLC IOT have their own advantages and adapt to different terminals and applications. It is also difficult for a certain communication technology to "dominate the world" in the future. Therefore, with the trend of full scene intelligence, it is necessary for intelligent terminals to integrate multiple protocols in order to realize the interconnection between different systems.


7.The growth potential of smart home is inclined to the whole house intelligent solution

The whole house intelligent solution market will usher in rapid development, take the lead in layout from environmental management and security care scenes, and drive channel cooperation to expand to home decoration channels. IDC predicts that in 2022, 2% of smart home devices will serve the whole house smart solutions.

As a result of the urgent need of users for "intelligent" scenarios, it is also inevitable that "intelligent solutions" will be gradually transformed into "intelligent solutions" for the whole scene.

Whether it is the whole house or the whole scene, the types of intelligent systems and terminals included in it can never be fully covered by any company on its own. Therefore, cross system and cross platform connection, control and data sharing are the basis for landing the whole house intelligence, and interconnection is exactly the crux of breaking through the brand barrier.

In recent years, not only the smart home industry, but also the whole aiot industry is actively promoting interconnection. From the domestic open Zhilian Alliance (OLA alliance) to the matter led by Amazon and Google, they are all dredging the pipeline for the whole scene intelligent connection. For enterprises, in a sense, opening up the application layer is not eroding the market, but "making the cake bigger".


8.Young user groups give birth to new demand for smart home

There is no doubt that China's consumption structure is gradually upgrading with the change of age structure. Now, the post-80s and post-90s have grown into the main consumption force. They have higher acceptance and clearer demand for smart home and overall intelligent services, and pay more attention to value and experience.

The pursuit of quality of life by young groups will further promote the development of smart home layout to specialization and flexibility.

In the blueprint of green orange starting to build a "smart lifestyle", the future smart home will put life safety in the first place. Intelligent security, intelligent linkage and other functions can monitor the changes of the environment in and around the house all day. Once unidentified people enter and leave, they will call the police.

For the safety of water, electricity and gas in the house, there are also corresponding equipment for key "marking" monitoring to prevent water leakage, electric leakage, voltage overload and gas leakage, so as to ensure the normal and safe work of water and electricity for 24 hours.

The smart home brand Solista, which is committed to providing efficient life solutions for the post-90s generation, has achieved good results by adopting the trendy design concept. Its intelligent cooking machine A7 won the German if design award. In order to meet the new needs of young people in the Z era, Solista's brand was comprehensively upgraded in early 2022 to bring consumers multiple product experiences.


9.Family sports health scene will usher in rapid development

The contemporary main consumer groups pay more and more attention to fitness and health management. The growth of fitness demand and the rejuvenation of fitness groups will drive the rapid development of family sports and health scenes, promote the growth of emerging devices, accelerate the interactive diversification and application collaborative upgrading of original intelligent devices, and promote the formation of application payment habits in family scenes.

IDC predicts that in 2022, shipments of smart home devices related to home sports and health scenes will increase by 23% year-on-year.

The wrist strap can be used as a "real-time monitor" for users to watch their movements and watch their heart rate, and it can also be used as a "core monitor" for users to watch their movements in real time.

At present, many manufacturers including Haier, Baidu, Kuangshi, iFLYTEK and fire have launched intelligent fitness mirrors. Users can complete fitness learning and training through voice control, mirror touch and action interaction. In addition, enterprises represented by Huawei upgrade their original intelligent devices, embed their fitness solutions into the smart screen, and use the "Ai smart eye" equipped on the screen to realize sports monitoring.


10.The privacy protection capability of smart home platform will be further improved

The smart home platform will gradually optimize the relationship between privacy protection and service efficiency through data layering, efficiently coordinate the distribution of computing power between local and cloud, and complete information processing such as identity recognition and activation wake-up locally. Simple high-frequency voice interaction will not need wake-up words.

It is true that the home scene is different from the office, security, medical and other fields, with strong privacy, but it is also the scene with the most terminals and the most vulnerable to attacks. Therefore, the demand for data processing localization is gradually increasing.

Nowadays, enterprises including Baidu intelligent cloud, HKUST iFLYTEK and Hong soft ArcSoft have successfully realized off-line face recognition and command word recognition, and can complete the information processing based on identity recognition and voice wake-up.


Source: furniture industry